Sturla Böððvarsson flutti síðastliðinn mánudag ávarp í London þegar hleypt var af stokkunum kynningarátakinu Iceland Naturally. Kom þar meðal annars fram að þar sem árangur af slíku átaki í Bandaríkjunum hefði reynst góður hefði verið ákveðið að hefja svipað átak í Þýskalandi, Bretlandi og Frakklandi. Ræða samgönguráðherra á ensku fer hér á eftir:
The promotional campaign Iceland Naturally has been underway in the
This campaign allows a wide variety of parties — tourism authorities, companies in the tourist services sector, and manufacturers and vendors of Icelandic goods — to join forces to achieve a common objective. After years of work and investment on the part of the tourism authorities and our partners, it is clear that we are making progress.
We conducted an opinion poll at the time the Iceland Naturally project was launched in the
The opinion polls also showed that the proportion of people who think of ice and snow and cold when they think of
This shows that we have indeed made headway, both through our Iceland Naturally programme and through the conventional promotion carried out in
In light of the experience we have gained west of the Atlantic we decided to embark on the same sort of campaign in
Icelandair, The Blue Lagoon, Iceland Spring Water and
We still emphasise the great importance of extending our collaboration to other partners in addition to our current ones.
Every year tens of thousands of British people come to
People of today travel almost exclusively by air. These easy transportation options lay the foundation for visits between us, and they form the basis for our becoming acquainted with each other’s culture and society. These interactions are invaluable to us and must be maintained. We can do this by continuing to be curious — for a widely travelled person becomes a well-informed person.
It is my hope that this collaboration among the Ministry of Transport, Tourism, and Telecommunications, the diplomatic service, the Icelandic Tourist Board, and our partner companies will be the key to enhanced commerce between